The Senior Market is Growing AND changing

Matt | April 28, 2016

Industry experts do agree that the average age of a PERS user has dropped significantly over the past several years—from the late 70s- to late 80s range, down to the mid-60s to early 70s.

Numera, the health and wellness brand under Nice North America, is very much into tracking  its customers [in terms of step counts as well as location] and wellness, according to Tim Smokoff, who is  Group VP of health and wellness for Nice North America.

PERS is part of a “pro-active management system,” Smokoff said. “More people are perceiving it as a benefit for wellness and social engagement.”